Electric Scooter Fundraising Film
YAWBOARD
Objective
To launch and fund the Yawboard – the world’s first carving e-scooter – through a powerful visual campaign. The goal was to translate the founder’s design vision and snowboarding-inspired innovation into a cinematic short film that would excite potential backers and investors alike.
Studio Chef’s Role
Studio Chef produced, directed, shot, and edited a high-end cinematic video showcasing Yawboard’s on- and off-road performance, filmed across multiple London locations from urban streets to open terrain to emphasise the board’s versatility, using professional actors and dynamic lighting setups to highlight day-to-night capability, crafting a fast-paced narrative that blended lifestyle storytelling with product engineering detail, and delivering a sleek, aspirational tone that mirrored the scooter’s future-facing design.
RESULTS
The campaign exceeded all expectations:
Raised over £45,000 through crowdfunding platforms
Praised directly by Indiegogo leadership as “the perfect funding video” and “executed flawlessly”
Helped Yawboard capture a passionate community of early adopters and investors, positioning it as a leader in the emerging e-mobility market
The film’s cinematic quality and clear product storytelling were instrumental in converting curiosity into funding, ultimately helping bring the Yawboard to life.
Studio Chef’s film became a benchmark for crowdfunding storytelling, balancing innovation, emotion, and performance in a visually striking narrative that carved its way to success.
LET’s Get Cooking
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