Vancouver, Perth, Abu Dhabi Social Media Content
WSX-World Supercross Championship
Objective
Capture the thrill of WSX racing and deliver engaging social content that boosted fan interaction, increased followers, and amplified global awareness.
Studio Chef’s Role
Produced and edited dozens of dynamic videos including race highlights, athlete features, and recap content. Responsible for full social content creation optimized for Instagram and digital platforms, ensuring every video was fast, engaging, and shareable.
RESULTS
Studio Chef’s content drove massive engagement and helped grow the WSX Instagram page to over 200k followers. Key highlights:
“Previously on WSX” Recap: 3.8M plays, 133k likes
Eli Tomac Abu Dhabi Viral Video: 1.5M plays, 52k likes
Australian GP Roundup: 1.4M plays, 14.3k likes
Total Season Engagement: Millions of views and hundreds of thousands of likes across ~40 videos.
Studio Chef’s work amplified the excitement of WSX, turned fans into engaged followers, and cemented the championship’s social media presence as a must-follow motorsport brand.
3.8M
Highest-performing WSX recap video, driving standout reach and engagement on Instagram
200K+
Growth of the official World Supercross Championship Instagram audience during the 2024 season
LET’s Get Cooking
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