The Ultimate Celebration
UFC 300
Objective
The campaign aimed to celebrate UFC 300 and engage fans ahead of the event by showcasing four fans recreating iconic UFC moments, blending humor, nostalgia, and high-energy storytelling. The commercial needed to connect fans emotionally with the sport while highlighting UFC’s most memorable fighters and moments.
Studio Chef’s Role
Studio Chef contributed camera, lighting, and cinematography as part of the wider Fennixx team, capturing fan performances recreating iconic UFC moments such as Conor McGregor’s “Billionaire Strut” and other fighter highlights, matching camera angles and movement to original UFC footage for seamless transitions and match-on-action effects, ensuring cinematic coverage of key sequences including the Michael Bisping call-to-action moment, and working collaboratively with Fennixx’s production team to deliver a high-quality, social-optimised TVC.
RESULTS
UFC 300, was a record-breaking success:
Gate Revenue: $16.5 million, the third highest-grossing UFC event at the time
Attendance: 20,067 fans, setting a record for T-Mobile Arena, Las Vegas
Merchandise Sales: Highest-ever for a UFC arena event
PPV Buys: Trending to surpass 1 million, first non-Conor McGregor event to do so since before the pandemic
Prelim Viewership: Peak of 2.49 million across ESPN platforms
Social Media Engagement: Over 1.1 billion video views during fight week; Max Holloway knockout clip alone reached 213 million views
Studio Chef’s cinematography and lighting ensured the fan recreations were visually seamless, energetic, and cinematic, amplifying the TVC’s impact across digital and broadcast channels while celebrating UFC 300’s historic moments.
LET’s Get Cooking
Interested in working together? Fill out some info and we will be in touch shortly.