Student Discount
T&S X STUDENT BEANS
Objective
Drive student subscriptions by promoting an exclusive Student Beans discount for Tone & Sculpt (now EvolveYou), positioning the app as a fitness + community platform built for students, and converting campus attention into sign-ups.
Studio Chef’s Role
Directed, shot, and edited a social-first video campaign filmed across multiple colleges in California, capturing authentic campus energy and fitness culture to promote the student offer.
Studio Chef delivered a high-energy hero social video + campus cut-downs built for conversion. We captured student-led lifestyle and fitness moments designed to feel native to Gen Z feeds.
RESULTS
The T&S x Student Beans campaign helped onboard thousands of students globally to the Tone & Sculpt (now EvolveYou) platform, introducing the brand to a new generation of fitness-focused users through campus-led storytelling and a student-exclusive offer.
Since the campaign, the platform has continued to scale its community:
100,000+ app downloads on Google Play alone, reflecting sustained demand for the training and community model.
Studio Chef’s student-first content strategy helped turn campus energy into real adoption — supporting EvolveYou’s evolution from a niche fitness app into a globally recognised, community-driven training platform.
LET’s Get Cooking
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