The Work - Beating Heart Project

Rudimental x Beating Heart

Objective

Bring the Beating Heart, Malawi project to life with a cinematic music video shot in partnership with Haus Pictures. Celebrating Malawian culture on screen, amplifying Rudimental’s involvement, and driving attention to a release where proceeds go back to the communities where the original music was first recorded. 

Rudimental’s remix sits within the Beating Heart Malawi Album - drawing from a vast archive of African field recordings, cited as 35,000 recordings across Sub-Saharan Africa, from the 1920s–1970s.

Studio Chef’s Role

Shoot on location in Malawi , capturing vibrant, documentary-style performance and community moments to accompany Rudimental’s charity release “The Work” for the Beating Heart – Malawi campaign. 

RESULTS

The video launched in support of a charity music initiative built on serious cultural and humanitarian credentials

100% of net proceeds From Beating Heart releases reinvested into community projects in the countries where the music originated

Every 1,500 albums sold funds a sustainable school & food garden supporting around 500 pupils

£200,000+ raised across Beating Heart releases for long-term programmes in Malawi, Sierra Leone and Guinea-Bissau

Studio Chef’s work helped shape a charity release into a cinematic cultural statement - showing how music, film, and social responsibility can unite to create impact that lasts far beyond the screen.

LET’s Get Cooking

Interested in working together? Fill out some info and we will be in touch shortly.