Feature Film EPK, Lionsgate, Miramax, STX Films
OPERATION FORTUNE
Objective
Showcase Operation Fortune: Ruse de Guerre, the Guy Ritchie-directed action comedy produced by Miramax and distributed by STX Entertainment (with Lionsgate handling various international markets), through premium on-set content that amplified the film’s global marketing campaign, drove social engagement, and elevated digital visibility across official and talent platforms.
Studio Chef’s Role
Embedded on set for the full 8-week shoot across Europe and the Middle East, Studio Chef produced, directed, shot, and edited a continuous stream of high-impact digital content, including:
• Interviews with lead cast Jason Statham, Hugh Grant, Aubrey Plaza, Bugzy Malone and director Guy Ritchie.
• Behind-the-scenes reels, character features, and production moments designed for social-first release.
Delivered content for the official Operation Fortune film channels, Miramax and Lionsgate platforms, and lead cast socials, with strategic priority on Guy Ritchie’s Instagram to drive director-led storytelling.
The completed EPK was also sold and distributed to global media vendors, extending reach across international press, broadcast, and digital outlets.
Lionsgate, Miramax, STX Films
RESULTS
The official main trailer has generated 22M+ views and 60K+ likes on YouTube, becoming the film’s highest-performing digital asset.
Additional trailers and teasers across STX and Lionsgate channels delivered a further 7M+ combined views, pushing total trailer views beyond 29M+ worldwide.
Cast-shared interviews and BTS content achieved above-average engagement rates across Instagram and TikTok, expanding reach beyond core movie fans.
Studio Chef’s embedded, on-set approach transformed production into a rolling marketing engine, driving sustained global attention from shoot through release.
8X
Increase in views compared to lead talent’s average social performance
29m+
Combined Trailer Views across social media
90K Likes
Big engagement for STX trailer and additional teasers
LET’s Get Cooking
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