Collaboration Launch Event
MAYBELLINE NEW YORK X MIMI WEBB
Objective
Maybelline New York partnered with official brand ambassador and singer-songwriter Mimi Webb to celebrate the launch of the Maybelline Colour Tattoo collection. Set against the backdrop of London’s iconic Shoreditch House rooftop, the event aimed to merge music, influencer culture, and beauty innovation through a live performance and interactive product experience.
Studio Chef’s Role
Studio Chef produced, directed, and shot a cinematic highlight film designed for social media distribution, capturing the vibrancy and atmosphere of the night through coverage of Mimi Webb’s live performance that fused energy, glamour, and music, influencer and celebrity guest moments styled with Maybelline’s signature visual aesthetic, and event branding and experiential product displays, all delivered in a dynamic, social-first edit culminating in a high-energy master sizzle optimised for both vertical and widescreen formats.
RESULTS
The recap successfully embodied Maybelline’s modern, bold identity while amplifying the reach of the Colour Tattoo launch:
Served as the hero social asset for Maybelline’s post-event campaign
Garnered strong engagement across Instagram and TikTok, amplifying both Mimi Webb’s and Maybelline’s collaboration
Elevated the brand’s presence through cross-industry visibility, blending music and beauty seamlessly
Reinforced Maybelline’s position as a trend-driven, culturally relevant beauty brand
Studio Chef’s high-energy film translated the excitement of the live launch into shareable, premium content, celebrating the synergy between music, makeup, and modern beauty culture.
LET’s Get Cooking
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