Age Perfect at 180 Strand
L’ORÉAL PARIS
Objective
L’Oréal Paris hosted a high-profile event at 180 The Strand to spotlight its Age Perfect and Elvive product ranges, celebrating individuality and self-assurance through all life stages. The event featured celebrity panels, live discussions, and immersive product experiences, uniting influential voices in beauty and culture to drive renewed engagement with L’Oréal’s mature skincare and haircare audiences.
Studio Chef’s Role
Studio Chef was commissioned to film, direct, and edit a cinematic aftermovie capturing the sophistication and empowerment of the event, featuring coverage of celebrity guest panels with Andi Oliver, Val Garland, and Dame Helen Mirren discussing beauty, confidence, and evolving representation, visual storytelling that balanced premium brand aesthetics with authentic, inspiring dialogue, and a refined, cinematic edit optimised for L’Oréal’s digital channels to amplify campaign visibility and resonate with both new and loyal audiences.
RESULTS
The campaign successfully aligned with L’Oréal’s wider brand momentum in 2024:
The Consumer Products Division achieved +5.4% growth year-on-year, with L’Oréal Paris leading as a standout performer.
The Age Perfect range saw notable uplift in brand awareness and engagement, contributing to a strong year for the division overall.
The recap video served as a flagship content piece, shared across L’Oréal’s owned and partner channels to extend the event’s impact beyond attendees.
Studio Chef’s refined storytelling captured the heart of L’Oréal’s message, that confidence, style, and beauty evolve with time, through an elegant and emotionally resonant film.
LET’s Get Cooking
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