BMW M4 New Colour Reveal

Living Life Fast

Objective

Showcase the BMW M4’s new Bronzo Zenus colour in an engaging, cinematic way that entertained audiences, highlighted the car’s performance, and drove attention to the Living Life Fast channel.

Studio Chef’s Role

Studio Chef produced, directed, shot, and edited a high-octane action short film featuring Ricky, the car’s owner, in a cinematic escape designed to showcase the BMW M4’s performance. The film blended a dramatic police car chase with a journey to GVE London for a one-of-one colour respray inspired by the Lamborghini Aventador SVJ, alongside a cameo from British actor Manpreet Bachu (BBC Casualty). Hyper-realistic stunts, cinematic storytelling, and high production values combined to create a highly shareable, engaging short film built for online audiences.

RESULTS

The short film achieved record-breaking engagement for the channel:

Over 240k views on YouTube
More than 1,100 comments, a first for the Living Life Fast channel
Significantly increased visibility and engagement for both the car and the channel

Studio Chef’s production turned a colour reveal into a cinematic spectacle, blending automotive performance with action storytelling, and delivering a highly shareable, viral-ready video.