Feature & Benefits Video Series
Land rover Defender
Translate the iconic, rugged reputation of the Land Rover Defender into a modern luxury context, equipping staff with the knowledge and confidence to communicate key features and capabilities to customers worldwide.
Studio Chef’s Role
Produced internal, feature-focused videos with a light and approachable tone, highlighting interior, exterior, technical innovations, off-road capability, suspension, structure, and refinement. Filmed on brand-new prototypes at the official Land Rover Off-Road Experience Centre, the videos made complex features easy to understand while laying the groundwork for the sales teams to translate that knowledge into customer engagement.
RESULTS
The campaign contributed to strong business performance and staff enablement.
Staff reported increased confidence in presenting the Defender, effectively turning internal knowledge into customer-facing impact
Videos reassured traditional Land Rover customers while attracting new buyers by showing the Defender retained its legendary off-road capability alongside modern luxury features.
Studio Chef’s internal videos educated staff while setting the stage for global sales success, translating the Defender’s rugged heritage into a compelling, modern luxury narrative.
LET’s Get Cooking
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