Flagship Store Launch
Lancôme x Harrods
Objective
Lancôme aimed to celebrate the launch of its flagship presence at Harrods London with an experiential activation that combined luxury branding, music, and influencer participation. The goal was to produce a recap video that conveyed the event’s energy, premium aesthetic, and social engagement for use across Lancôme’s digital channels.
Studio Chef’s Role
Studio Chef produced, directed, shot, and edited a cinematic recap of the rooftop activation, capturing influencer arrivals and engagement at the branded step-and-repeat, a live DJ performance that blended seamlessly with the rooftop atmosphere, and high-end lifestyle and product shots that reflected the luxury ambience of the Harrods rooftop, alongside interviews and pieces-to-camera from guests and influencers that provided insight and authentic reactions, all brought together through a dynamic edit style optimised for social media, combining wide cinematic views with energetic close-ups.
RESULTS
The recap film successfully captured the luxury, energy, and cultural relevance of the event, delivering:
A hero asset for Lancôme’s social media and brand storytelling
Strong engagement with influencers and attendees amplified online
High-quality visuals that reflected Lancôme’s premium brand positioning in an iconic retail environment
Studio Chef’s content brought the rooftop launch to life, blending music, glamour, and lifestyle moments into a shareable, visually compelling narrative that reinforced Lancôme’s flagship presence at Harrods London.
LET’s Get Cooking
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