Skin & Skate Brand Activation Event
Kiehls SKIN & SKATE
Objective
Bring Kiehl’s into skate culture through an authentic, youth-driven content campaign that positioned the brand at the intersection of skincare, sport, and street culture — building relevance with a new generation while staying true to Kiehl’s heritage.
Studio Chef’s Role
Produced, directed, shot, and edited a high-energy content series for Kiehl’s Skin, capturing the brand’s activation within the skate community.
Studio Chef led all on-ground production, delivering:
• Athlete-led and creator-driven interview content.
• Dynamic skate action sequences and lifestyle cut-downs for social-first platforms.
• Branded storytelling pieces that blended performance, culture, and skincare education.
Worked with a lean, agile crew to ensure fast turnaround and culturally authentic execution — turning a live skate environment into a premium brand storytelling platform.
RESULTS
The campaign video aligned with Kiehl’s wider shift toward youth-driven growth and delivered strong cultural and digital impact. We produced numerous content pieces for influencers on the day and kick started the influencer led campaign:
Since the event, Kiehl’s has accelerated Gen Z engagement, with youth-focused activations generating 2,000+ social posts in a single week on socials, proving the power of experiential, shareable content among younger consumers.
Industry data also shows male customer growth increase of ~6% for Kiehl’s - reflecting rising skincare adoption among younger men, a core audience for the Skin x Skate initiative.
Studio Chef’s culture-first production approach directly supported this momentum — helping Kiehl’s authentically connect with skate audiences and reinforcing the brand’s evolution into a modern, youth-relevant skincare leader.
LET’s Get Cooking
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