How to Reach the Start Line with Franco Colapinto
Gulf Oil x Williams Racing
Objective
Showcase F1 driver Franco Colapinto and the Gulf x Williams collaboration, producing engaging video content to elevate brand presence and connect with motorsport fans.
Studio Chef’s Role
Produced, directed, shoot, and edit the campaign masterclass video with just four hours on set, building a lean, agile team to deliver high-quality content quickly. This was one of two videos from the Gulf Oil x Williams campaign, designed to highlight the driver, the team, and the official brand partnership.
RESULTS
The videos significantly outperformed Gulf Oil’s typical social content:
Full Throttle Master Video: 238k plays on Instagram (previous posts averaged ~2k views, 119x increase) with over 7k likes.
Masterclass “How to Reach the Start Line”: 11k plays, adding depth to the driver and brand story
Studio Chef’s fast, focused production amplified engagement, elevated the driver narrative, and showcased the Gulf x Williams collaboration to a global audience.
119X
Increase in views compared to Gulf Oil’s average social performance
238K
Top-performing Instagram video from the campaign
7K+ Likes
Record engagement for Gulf Oil social content
LET’s Get Cooking
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