‘Full Throttle’ Campaign with Franco Colapinto
Gulf Oil x Williams Racing
Objective
Showcase F1 driver Franco Colapinto and the Gulf x Williams collaboration, producing engaging video content to elevate brand presence and connect with motorsport fans.
Studio Chef’s Role
Produced, directed, shoot, and edit a campaign hero video titled ‘Full Throttle’, and shoot a masterclass video within just four hours on set, building a lean, agile team to deliver high-quality content quickly. This was one of two videos from the Gulf Oil x Williams campaign, designed to highlight the driver, the team, and the official brand partnership.
RESULTS
The videos significantly outperformed Gulf Oil’s typical social content:
‘Full Throttle’ Video: 238k plays on Instagram (previous posts averaged ~2k views, 119x increase) with over 7k likes.
Masterclass “How to Reach the Start Line”: 11k plays, adding depth to the driver and brand story
Studio Chef’s fast, focused production amplified engagement, elevated the driver narrative, and showcased the Gulf x Williams collaboration to a global audience.
119X
Increase in views compared to Gulf Oil’s average social performance
238K
Top-performing Instagram video from the campaign
7K+ Likes
Record engagement for Gulf Oil social content
LET’s Get Cooking
Interested in working together? Fill out some info and we will be in touch shortly.