F1 Social Media Coverage at Yas Marina Circuit
F1 Abu Dhabi
Objective
Document the climactic finale of the 2024 F1 season, showcasing the championship battle and marking Lewis Hamilton’s last race with Mercedes, while creating content for F1’s social media channels.
Studio Chef’s Role
Granted VIP access, Studio Chef produced, shot, and edited dynamic social media videos capturing key race moments, fan excitement, and the ceremonial highlights of Hamilton’s final Mercedes appearance. Content incorporated Instagram trends such as multiple jump-cut sequences of the cars on track, race-day atmosphere, and celebratory visuals including podium fireworks.
RESULTS
Studio Chef’s coverage delivered high engagement on F1 social channels:
The content capturing Lewis Hamilton’s final Mercedes race contributed to the widespread coverage that saw 62 million viewers on TV and online, and a social media footprint of 4.6 billion.
Recap content of the Abu Dhabi GP, including championship-winning moments.
Studio Chef’s work captured the drama and legacy of the 2024 Abu Dhabi GP, turning VIP access into content that resonated with F1 fans worldwide.
62M
Global TV and online viewers
4.6B
Total social media reach
The videos amplified fan engagement and provided F1 with content celebrating a historic milestone in the sport
Client: Formula 1
Industry: Motorsport / Sports Media
Project: Grand Prix Coverage – Yas Marina Circuit, Abu Dhabi
Duration: December 2024
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