Campaign Content
EVOLVE YOU
Objective
Support the evolution of Tone & Sculpt into EvolveYou — a female-founded global fitness platform — by creating premium video content that introduced new talent, strengthened brand identity, delivered educational content and fuelled rapid audience growth across social and app-based training.
Studio Chef’s Role
Produced, directed, shot, and edited multiple campaigns and content streams for the brand spanning short-form social content, campaign launch films and high-volume instructional video libraries.
Created the official announcement film welcoming Jen Landsburg to the EvolveYou instructor roster, introducing her yoga programme to the platform’s global community.
In addition, Studio Chef delivered extensive training content with Jen Landsburg, Emily Chadwick-Vint, and founder Krissy Cela — building a premium, long-tail content library that continues to power daily user engagement.
RESULTS
EvolveYou’s app now features 1,500+ workouts and 20+ guided programs, with Studio Chef content central to daily training experiences.
The EvolveYou community has earned 48,000+ 5-star reviews, reflecting strong user satisfaction and retention.
Studio Chef video content contributes to thousands of hours of watch time every month, reinforcing lifestyle and instructional touchpoints that deepen member connection. The Jen Landsburg launch film helped broaden EvolveYou’s offering into Yoga and recovery, expanding audience reach and platform stickiness.
2m+
App users accross global communities
48K
5-star reviews from community members
800+ VIDEOS
Across campaign, social and instruction
LET’s Get Cooking
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