Cosmopolitan Online Advert
DKNY Be Desired
Objective
To launch DKNY’s Be Desired fragrance through a digital collaboration with Cosmopolitan Magazine, targeting a young, fashion-forward audience. The aim was to create a cinematic, sensory-led film reflecting the perfume’s fresh, bold, and modern identity.
Studio Chef’s Role
Studio Chef produced, directed, filmed, and edited a cinematic recap with a non-intrusive, smooth, and stylish aesthetic, capturing celebrity stylists leading panel discussions, workshops, and demonstrations, hands-on treatments and styling experiences for ticketed attendees, and the display of Schwarzkopf products and branded moments throughout the pop-up section, all delivered through clear, dynamic sequences that highlighted both the educational and interactive elements of the event.
RESULTS
The campaign successfully conveyed DKNY Be Desired’s essence:
Served as a hero digital asset for Cosmopolitan’s online and social platforms
Reinforced the fragrance’s positioning through sensory and natural storytelling, connecting emotionally with the audience
Drove strong engagement and brand awareness, translating the perfume’s tactile, organic qualities into a visually and audibly immersive experience
Studio Chef’s camera and sound design contribution complemented Ben Mallaby’s direction, creating a compelling, sensory-led narrative that elevated the DKNY Be Desired launch.
LET’s Get Cooking
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