Fragrance Launch
BVLGARI X CIINDERELLA BALTHAZAR
Objective
Bvlgari sought to celebrate the launch of its latest fragrance in a setting that mirrored the brand's commitment to luxury, heritage, and sophistication. The goal was to produce a cinematic recap video that showcased the event's ambiance, the transformation of the venue from day to night, and the live performance by Ciinderella Balthazar, aligning with Bvlgari's premium reputation.
Studio Chef’s Role
Studio Chef produced, directed, shot, and edited a high-end sizzle film capturing the essence of the event, using Steadicam footage to create smooth, flowing cinematic sequences of the venue, showcasing the transformation of Syon House as lighting shifted from daylight to evening to highlight the evolving atmosphere, capturing Ciinderella Balthazar’s live performance with an intimate focus on her presence and the energy of the show, seamlessly integrating elegant product moments into the narrative, and delivering a polished edit optimised for social and digital storytelling that combined sweeping Steadicam shots with refined close-ups.
RESULTS
The recap film successfully captured the luxury, elegance, and cultural resonance of the launch:
Served as a hero asset for Bvlgari’s social media and brand communications
Delivered immersive storytelling that highlighted the venue, fragrance, and live performance
Enabled cross-platform promotion leveraging the Bvlgari x Ciinderella Balthazar collaboration across social and digital channels
Reinforced Bvlgari’s premium positioning while engaging both attendees and online audiences
Studio Chef’s content brought the fragrance launch to life, blending heritage, elegance, and live music into a visually compelling narrative tailored for social and digital platforms.
LET’s Get Cooking
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