Live Stream & Film Series

Bentley Bentayga Craftsmanship

Bentley aimed to energize global sales of the Bentayga SUV by educating and engaging showroom teams worldwide, showcasing key features, and boosting order intake.

Studio Chef’s Role

Studio Chef delivered a live, talk-show style digital event and three cinematic films, combining energy, engagement, and high-end branding:

Live Stream: 60-minute global broadcast with presenter Torie Campbell and Bentley experts discussing Bentayga features, positioning, and sales strategy.

Cinematic Films: Three 3-5 minute films highlighting driver assistance, craftsmanship, and driving dynamics, reinforcing Bentayga’s luxury appeal.

Global Reach: Streaming to all showrooms worldwide, with downloadable sales tools, Q&A, and polling to enhance engagement.

RESULTS

The campaign directly supported Bentley’s retail network, with the Bentayga becoming the brand’s top-selling model, accounting for 41% of all Bentley sales in H1 2024. Given Bentley's operating profit of €261 million for the first half of 2024, the €107.1 million profit generated from Bentayga sales underscores the significant impact of the films campaign in driving profitability.