Rug Tufting Short Film

Adidas Originals ZX

Objective

Adidas Originals wanted a visually captivating short film to promote the ZX trainer launch, featuring London-based tufting artist Daisy Tortuga creating a rug in the shape of the ZX sneaker. The brief called for a viral-ready, satisfying, macro-focused narrative, emphasizing craftsmanship and process while aligning with the brand’s reputation for innovative and culturally relevant activations.

Studio Chef’s Role

Studio Chef produced, directed, filmed, and edited a cinematic recap with a non-intrusive, smooth, and stylish aesthetic, capturing celebrity stylists leading panel discussions, workshops, and demonstrations, hands-on treatments and styling experiences for ticketed attendees, and the display of Schwarzkopf products and branded moments throughout the pop-up section, all delivered through clear, dynamic sequences that highlighted both the educational and interactive elements of the event.

RESULTS

The project contributed to a successful ZX launch as part of the broader A-ZX series:

The macro timelapse and hero reveal created a visually arresting piece, highly engaging on social channels

Reinforced Adidas Originals’ reputation for creative storytelling and experiential marketing

Part of a series of bold, culture-driven activations—including other standout campaigns like “Everything is Cake”—that kept sneakerheads engaged, collectors anticipating releases, and the ZX line in the spotlight

Served as a hero asset for digital and social content, translating artistry into shareable, viral-ready storytelling

Studio Chef’s execution merged artisanal craft with cinematic presentation, amplifying the ZX sneaker launch while contributing to Adidas Originals’ reputation for innovative, culturally resonant activations.

LET’s Get Cooking

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